What is a Natural Body Builder? What is the history of Natural Body Building? What part do you play in it? SHAUN FURY: Natural Bodybuilding is the side of the sport that no one talks about. There are a multitude of bodybuilding federations that prohibit the use of PEDs (performance-enhancing drugs) to compete. The most notable of all bodybuilding federations is called the NPC/IFBB. This is an exciting time in the history of this sport as this most prominent federation is actually starting to prioritize natural bodybuilding more than ever before and are creating there own circuit of drug-tested shows for natural bodybuilders to compete on an even playing field. My intention is to become a professional natural bodybuilder within the biggest bodybuilding federation, IFBB, and become the face of this sport. In the same way that Arnold Schwarzenegger popularized the sport of bodybuilding through his star power, constant promotion, and starring in a documentary, it is my intention to execute the same strategy only for natural bodybuilding.